By Matthew Prinn Buying Legal Counsel (Buying Legal) is the international trade organization for legal procurement best practices for buying legal services and technology. In its recently released 2021 Marketing Intelligence Report, it takes a deep dive into the minds of buyers of legal services: legal procurement professionals. These professionals […]

Boston, MA, April 08, 2022 –(– The Web Marketing Association is looking for the best legal websites in the world as part of their 26th annual international WebAward Competition for Web site development at The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including legal websites, based […]

Tuesday, February 1, 2022 A legal blog has a ton of value for law firms looking to improve their legal marketing and drive new customers to their website. Prospective clients often search for legal topics to familiarize themselves before consulting an attorney, and if a law firm can provide that information, that […]

ATLANTA – Wesley J. Johnston, executive director of the Center for Business & Industrial Marketing (CBIM) and CBIM Roundtable Professor of Marketing at Georgia State University’s J. Mack Robinson College of Business, has received the 2021 Lifetime Achievement Award of the Selling and Sales Management Special Interest Group of the […]

One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, […]

By Catherine Iszard, associate business development and marketing coordinator at NERA Economic Consulting Delivering an engaging online presentation with the right camera angle and fruitful discussion, but without awkward pauses, technical difficulties or interruptions, may seem impossible. From business development initiatives and client pitches to department meetings, virtual presentations are […]