By Matthew Prinn Buying Legal Counsel (Buying Legal) is the international trade organization for legal procurement best practices for buying legal services and technology. In its recently released 2021 Marketing Intelligence Report, it takes a deep dive into the minds of buyers of legal services: legal procurement professionals. These professionals […]
Marketing
UNIVERSITY PARK, Pa. — Franklin Carter, the William A. Donan Clinical Professor of Marketing in the Penn State Smeal College of Business, received two awards recently at the 2022 American Marketing Association International Collegiate Conference. Carter was awarded a Lifetime Achievement Award, as well as third place in the Hugh […]
Just because we’re in pandemic recovery mode doesn’t mean your law firm’s budget has immediately shot up to pre-pandemic levels. And even if there are plenty of funds, now may not be the time to make huge asks. Here are several ways legal marketers can make a big splash without […]
Boston, MA, April 08, 2022 –(PR.com)– The Web Marketing Association is looking for the best legal websites in the world as part of their 26th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including legal websites, based […]
Hence, we are launching a new monthly feature on legal marketing designed to guide you through the law marketing landscape and help you to gain a better understanding of how to effectively market your business. This month, we begin with the question of how much money you should spend on […]
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but remote work and virtual events have changed our habits profoundly and permanently. Before COVID-19, 64 percent of in-house counsel said law firm websites were important […]
By Scott E. Pacheco, marketing and communications manager at Lerch, Early & Brewer, Chtd. The events of the past year have led firms to reevaluate the way they approach Diversity, Equity & Inclusion in their leadership ranks, in their interactions with clients and in hiring. Building a culture of inclusion […]
Tuesday, February 1, 2022 A legal blog has a ton of value for law firms looking to improve their legal marketing and drive new customers to their website. Prospective clients often search for legal topics to familiarize themselves before consulting an attorney, and if a law firm can provide that information, that […]
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(Reuters) – The Big Law war for talent isn’t just about lawyers. Law firms are also vying to hire top-level marketing and business development executives. At least 20 Am Law 200 firms have brought on new chief marketing officers this year. At the same time, salaries for in-house legal marketing […]
ATLANTA – Wesley J. Johnston, executive director of the Center for Business & Industrial Marketing (CBIM) and CBIM Roundtable Professor of Marketing at Georgia State University’s J. Mack Robinson College of Business, has received the 2021 Lifetime Achievement Award of the Selling and Sales Management Special Interest Group of the […]
When 2020, and its accompanying pandemic, ushered in a resurgence in legal digital marketing and social media use, it was expected given the circumstances. But not all firms are managing that content effectively. The annual Social Law Firm Index (SLFI), created by internet marketing consulting firm Good2BSocial and ongoing since 2013, […]
One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, […]
Hi there. Happy New Year! In some ways, 2022 is a fresh start. In other ways, it is a continuation of what you were already working on in 2021. Both are good. You don’t have to start over if what you were doing before worked. If it wasn’t working, then […]
I am often asked by clients which invitations they should accept or extend on LinkedIn. Let’s look at this from a few different angles to find out what the right approach is for you. Can You Connect The Dots? The most direct answer I offer you is: If you can […]
By Tina Carey As leaders who help develop strategy and drive change within our firms, legal marketing professionals have been on the front lines of helping navigate the COVID-19 crisis, learning to quickly adapt beyond our usual routines. Just as our lawyers counsel clients to operate in phases — new […]
By Kalvin Macleod Search Engine Optimization (SEO) is a complex and ever-changing process of arcane tips, tricks and onsite improvements. It helps to increase the visibility of your website and content in the judgmental eyes of search engines, while maintaining readability and timely relevance to your equally judgmental potential clients. […]
More and more, law firms of all sizes are choosing to outsource some or all of their legal marketing. As leaders in Outsourced Legal Marketing Services, the LISI recently hosted an “Ask Me Anything” livestream on LinkedIn to answer questions about all things marketing outsourcing. Why might it make sense […]
Featuring Sally Schmidt, President at Schmidt Marketing, Inc. In honor of Women’s History Month, we’re spotlighting a woman law firm leader achieving success for her firm and making progress toward equality in the workplace. We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to […]
It was March 2020. In a span of hours, many of us had to transition our entire firm to a fully remote workforce. COVID was still a term we were all getting used to, and protocol on a national, global, and firmwide level, was changing rapidly. Employees were anxious, looking […]
By Catherine Iszard, associate business development and marketing coordinator at NERA Economic Consulting Delivering an engaging online presentation with the right camera angle and fruitful discussion, but without awkward pauses, technical difficulties or interruptions, may seem impossible. From business development initiatives and client pitches to department meetings, virtual presentations are […]