By Matthew Prinn Buying Legal Counsel (Buying Legal) is the international trade organization for legal procurement best practices for buying legal services and technology. In its recently released 2021 Marketing Intelligence Report, it takes a deep dive into the minds of buyers of legal services: legal procurement professionals. These professionals […]
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Just because we’re in pandemic recovery mode doesn’t mean your law firm’s budget has immediately shot up to pre-pandemic levels. And even if there are plenty of funds, now may not be the time to make huge asks. Here are several ways legal marketers can make a big splash without […]
By Scott E. Pacheco, marketing and communications manager at Lerch, Early & Brewer, Chtd. The events of the past year have led firms to reevaluate the way they approach Diversity, Equity & Inclusion in their leadership ranks, in their interactions with clients and in hiring. Building a culture of inclusion […]
By Tina Carey As leaders who help develop strategy and drive change within our firms, legal marketing professionals have been on the front lines of helping navigate the COVID-19 crisis, learning to quickly adapt beyond our usual routines. Just as our lawyers counsel clients to operate in phases — new […]
By Kalvin Macleod Search Engine Optimization (SEO) is a complex and ever-changing process of arcane tips, tricks and onsite improvements. It helps to increase the visibility of your website and content in the judgmental eyes of search engines, while maintaining readability and timely relevance to your equally judgmental potential clients. […]
Featuring Sally Schmidt, President at Schmidt Marketing, Inc. In honor of Women’s History Month, we’re spotlighting a woman law firm leader achieving success for her firm and making progress toward equality in the workplace. We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to […]
It was March 2020. In a span of hours, many of us had to transition our entire firm to a fully remote workforce. COVID was still a term we were all getting used to, and protocol on a national, global, and firmwide level, was changing rapidly. Employees were anxious, looking […]
By Catherine Iszard, associate business development and marketing coordinator at NERA Economic Consulting Delivering an engaging online presentation with the right camera angle and fruitful discussion, but without awkward pauses, technical difficulties or interruptions, may seem impossible. From business development initiatives and client pitches to department meetings, virtual presentations are […]
By Amy Adams At the onset of the pandemic, firms and legal marketing teams across the globe found themselves frozen in uncertainty and questioning the next best steps to ensure business continuity. Nevertheless, many refused to allow this to be a roadblock and seized the opportunity to create unique solutions. […]
By Terra Davis Have your firm’s clients gone from gently nudging to now demanding you implement a diversity, equity and inclusion (DEI) plan — or they might look for new outside counsel? Perhaps your firm is not as diverse as you would like it to be, but management appears to […]
By Amanda Sexton We’ve all been looking forward to 2021 since, oh, say, June? While I hate to be anything less than positive, I’d be remiss if I didn’t point out that 2021 won’t be functionally better just by setting out some new calendars for your law firm. We have […]
By Morgan MacLeod, Co-founder of Cubicle Fugitive Plain and simple, purpose drives brand. It is the backbone of how businesses are formed, helps to explain the benefits people receive from our services, and focuses our business and marketing efforts for growth and competitive advantage. In essence, it is a firm’s […]